Aug. 2021 – July 2022

As a Sales Associate at Madewell, I was responsible for providing excellent customer service, representing the brand's image, and addressing customer needs in real time. I collaborated with a team to ensure a seamless shopping experience, managed product displays, and helped drive sales through strong communication and product knowledge.

Feb. 2022 – July 2022

As Dollywood’s PR Intern, I collaborated with the marketing and PR teams to craft press releases, brand messaging, and articles for the internal newsletter, What's Happening. I served as a liaison for visiting media during events, ensuring access to key locations and interviews. I assisted with events such as construction tours, Water Safety Day at Splash Country, the Flower & Food Festival, and coaster enthusiast events, as well as supported the production of two television programs, Guy’s All-American Road Trip and Opportunity Knock$.

Aug. 2022 – Aug. 2023

During my time at Western Carolina University, I coordinated internal teams across admissions, academics, and creative services to align marketing efforts with institutional goals. Additionally, I managed partnerships with external agencies and media vendors to optimize paid advertising strategies for the Live Western brand campaign, which garnered 12 million impressions across platforms in its initial launch.

June 2023 and June 2024

As a member of the Mobile Social Team for CMA Fest 2023 and 2024, I collaborated with CMA’s internal marketing and production teams to execute real-time content strategies. I facilitated one-liners and behind-the-scenes content, captured and edited fan experience footage, and compiled engaging video clips for social media. These efforts contributed to 500K+ impressions each Fest on CMA’s social platforms.

Aug. 2023 – Present

As the first dual-employee for both the AOII Fraternity and Foundation, I ensure cohesive messaging across platforms and design annual communication plans. This includes copywriting for direct mail, social media, email campaigns, and To Dragma. I revitalized parent engagement with an 86.59% open rate and 37.65% click-through rate through a targeted digital newsletter. My communications strategy helped the AOII Foundation’s Pi Day Campaign achieve a 104% revenue increase, raising $155,000. Additionally, I create visual assets for fundraising campaigns, impact reports, and social media, and serve as Fraternity webmaster.