Website Management
As webmaster for AOII, I oversee all of the edits to our website pages to ensure consistent language, updated imagery and information for seamless user experiences. I am proficient in WordPress, HTML, and content strategy, ensuring brand consistency, accessibility, and engagement.
Project: AOII Homepage Refresh
In 2024, I led a significant redesign project for the AOII homepage to modernize our digital presence and improve user experience. The goal was to create a visually engaging and user-friendly homepage that better communicated AOII’s identity and mission while enhancing engagement for key audiences such as prospective members, current members, alumnae, and parents.
The redesign led to a measurable increase in web traffic, user engagement, and search engine performance, demonstrating the effectiveness of strategic web design in improving both user experience and digital visibility. This project showcases my ability to drive impactful digital experiences while maintaining brand consistency.
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The previous homepage lacked clear messaging and an intuitive structure, making it difficult for users to navigate and understand what AOII represented. The challenge was to modernize the homepage while preserving brand integrity, create a more engaging experience, and improve usability across devices.
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Mobile-First Design: Prioritized a responsive, mobile-friendly layout to ensure accessibility on all devices.
Engaging Visuals & Storytelling: Integrated dynamic visuals and structured content following the “5 W’s” approach to clearly communicate AOII’s identity, activities, and values: who we are, what we do (inspire ambition), when we do it (collegiate and alumnae experience), where (chapter locator, To Dragma), and why (our Ends)
Intuitive Navigation: Simplified the user journey to help all audiences quickly access relevant information.
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Significant Traffic Growth: 48% increase in overall web sessions, with a 111% increase in homepage sessions.
Enhanced User Engagement: 9-second increase in average engagement time per session.
Improved SEO: 129% increase in page clicks and 101% increase in impressions from search engines.
