Social Media
As Assistant Director of Digital Communications for AOII, I oversee the Foundation’s social media strategy, focusing on collaboration with Fraternity accounts to expand reach and drive collegiate interest. I revamped the content approach to include a more photo-driven feed and varied content mix, leading to a 13.87% increase in followers. My contributions during the 2023 and 2024 CMA Fests generated a combined 789K reel impressions, boosting online visibility and engagement.
Graphic created and copy written for the AOII Foundation's 2024 Giving Tuesday campaign.
Copy written for collaboration with AOII Fraternity to honor National Philanthropy Day and reinforce the relationship between philanthropy and the AOII Foundation.
Copy written in honor of International Day of Charity intended to educate members about arthritis grant awards for the 2024-2025 fiscal year.
Graphic created and copy written in celebration of surpassing Pi Day's $100K fundraising goal, playing on the Team AOII-inspired basketball branding and theme.
Video created and copy written for the announcement of Fraternity grants totals for 2024-2025.
Graphic created and copy written for the announcement of the Foundation's 2022-2023 Annual Impact Report.
Compilation created of Riverfront and Riverwest areas for day 4 of CMA Fest, including interactions with fans and assigned artists.
Compilation created using CapCut to highlight the Fan Fair X experience at CMA Fest.
Compilation of Riverfront and Riverside Retreat experience created using CapCut, generating 270K impressions on IG.
Compilation created using CapCut to recap night 1 of CMA Fest in Nissan Stadium.