Creative Strategy and Solutions
I use creative strategy to craft compelling visuals and messaging that align with campaign objectives, ensuring each design element resonates with the audience and drives engagement. By blending thoughtful concepts, interactive features, and cohesive branding, I create impactful designs that foster connection and inspire action, whether in print or digital formats.
The Pi Day 2024 landing page creatively integrates March Madness-themed branding and competitive challenges to engage donors and inspire participation.
This thank-you mailing for the 2024 Rose Tribute campaign creatively aligns the messaging with the theme of growth, using the "garden of opportunity" metaphor to highlight the impact of donations.
This appeal creatively highlights the impact of donor gifts on the AOII Foundation. The design features an impact column alongside a powerful impact story on the reverse, using visual elements to engage readers and emphasize how their donations directly contribute to the Foundation’s success.
This direct mail appeal creatively highlights the impact of donor gifts on the AOII Foundation. The design features an "impact column" alongside a powerful impact story on the reverse, using visual elements to engage readers and emphasize how their donations directly contribute to the Foundation’s success.
Pi Day 2025 save-the-date graphic creatively incorporates a ticket motif to enhance anticipation for AOII Foundation’s signature giving day.
Pi Day 2024 employed a creative and innovative communications strategy that propelled significant revenue growth.